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Valuation of the enterprise solutions market
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Valuation of the enterprise solutions market
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426
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As the most used product on the planet, finding ways of growing beyond the 1.8b users already on Facebook is a challenge most businesses could only dream of. As ambitions innovators and challengers, Facebook wanted to test the viability and appeal of a platform solution outside of Facebook's natural ecosystem of consumer applications.

Facebook saw huge potential in the enterprise market

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Exceed sales targets by
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Exceed sales targets by
10
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Finding the growth opportunity in enterprise

Worth over £427b globally, Facebook turned its attention to enterprise as a key growth target, with a willingness to use its experience and understanding of consumer behaviour to take on established players within the space.

Putting people first was a space Facebook could really own.

Creating the whitespace for facebook to own in enterprise solutions

In getting under the skin of what was keeping CEOs awake at night, we heard time and time again, that their top priority was keeping pace with the demands of rapidly changing, younger, global and more flexible workforces. But when auditing the enterprise solutions available on the market it was clear that many of these offerings had forgotten about the importance of established consumer habits and communication patterns in favour of new technology and feature sets. As a product that could be used instantly by everyone from the intern to the CEO, putting people first was a space that Facebook could really own.

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We built the Workplace story around moments when technology helps bring people together, creating an open communication culture.

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Telling the human story

In targeting C-level executives seeking to modernize their business, we wanted to replicate the power of human stories in the market launch of the renamed Workplace platform. Driven by the idea that ‘Together changes everything’ we developed a campaign canvas with longevity and the ability to become hyper targeted.

Impact

The building, developing and launching of Workplace has been a huge success by smashing its initial sales targets by 10x. Today, Workplace can count over 30,000 organisations as customers.

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