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Yamaha
Yamaha
They shaped the synth sound of the 80’s, they crafted the purest sound on the planet, they lead the industry in AI powered home audio technology.
Yamaha asked us to to engage new audiences, find new opportunities and develop a powerful central brand idea to spearhead cutting-edge innovation and build a stronger global marketing capability.
A valuable emotional connection between the music makers, listeners and the business.
BRAND PROMISE IN ACTION
“Make Waves” is the new mantra within Yamaha that extends across the whole business, from the boardroom to engineers on the ground. It builds an emotional connection between music makers, listeners and the business, and points to their history and future ambitions of making waves in the industry with fresh innovation.
Brand identity that lays the foundation for fresh innovations
IMMEDIATE IMPACT
Make Waves was launched at the world’s biggest musical instruments conference in LA - the most important commercial event of the year for the US business.
The first global make waves campaign for the home audio division took their lead product to within 0.8% market share of Apple.
The Make Waves brand film became the most viewed piece of content by Yamaha ever, with more than 3m views in 10 days on Facebook alone.
And onwards
Our journey with Yamaha continues. We’re working alongside business and marketing teams to define, develop and launch the next generation of products that Make Waves.
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