Growth

is a 3D

CHALLENGE

WHAT WE DO

ZAG connects three core disciplines to bring them into sharp and focused real world solutions that deliver growth

New Business & Product Propositions

We develop, shape and validate new propositions

Proposition Development
You are looking for new growth ideas and need help to define new propositions and products that put customer needs first and drive sustainable growth.
Proposition Validation
You have a proposition but want to know how robust the opportunity is, validated with real world customers, marketing channels and core business assumptions.
Venture Building
You are building a new line of business or a new venture, and need hands on support in its early stages of growth, from idea to launch.
Venture Investment
You are looking for a partner that can share risk and rewards in working closely with you to define , validate and launch your new venture or new business opportunity.
New Brands and Experiences

We build new brands & experiences to move customers & markets

Brand New
You are looking to create and roll-out a new brand and require support in designing and implementing the full brand world, across all customer touch points.
Brand Reinvigoration
You have existing brand equity but are looking for help in assessing how to review, refresh or re-envision the brand to meet your business growth objectives.
Brand Restructuring
You many have or are acquiring multiple brand assets, and need support in developing the right approach and brand framework to integrate all the assets as part of a coherent brand narrative and strategy.
Brand Performance
You believe your brand should drive key business metrics, and are looking for support in helping to review and optimise your assets, to drive key performance indicators in line with the business strategy.
New Go-To Market Plans

We identify opportunities to drive new customer growth

Go-To Market Planning
You have a market ready proposition and need help in defining or reviewing the overall GTM strategy to achieve your targets, while accommodating budget constraints or competitor actions.
Smart Partnerships
You want to explore and identify potential partnerships as an important part of your GTM strategy, or need help engaging with new partner led propositions that could add value and market differentiation to your offering
Global Readiness
Based on success in your home market, you are looking for support in adapting your proposition for customers in new territories and / or developing launch playbooks for international expansion.
Performance
You are spending significant resources on digital channels and are looking to explore ways of supercharging the performance with new creative platforms and assets.

Zaggers

& Super

Associates

Who we are

We are an outcome focussed as a business model and as a working culture. This means we build the best possible team to deliver on your desired outcome and that almost always includes ZAG’s Super Associates. They are sector specific visionaries, been there done that operators, expert practitioners or high profile connectors, all working alongside our core team of Zaggers. We are all about creating the right mix of bold thinking, creative firepower and operational experience to deliver breakthrough solutions in the real world.

The Way We Work

The Zagger Spirit. What makes ZAG, ZAG?
1. Spirit of adventure
ZAG was created to explore and build new business ideas. And as the world of our customers is always changing, we are always exploring new opportunities and testing new ideas
2. We connect dots
With an incredibly diverse set of networks, spanning industries, people and experience, we believe in connecting the apparently unconnected at speed, to help define new insights and deliver new opportunities
3. We provoke big ideas
ZAG approaches big questions from multiple perspectives, to help develop ideas that change the dynamics of a category, or fundamentally change consumer behaviour.