Do you have ambitious plans you would like help with?
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Please get in touch
Built around a new vision to raise quality and accessibility of Japanese food across the world
With the backing of Mayfair Private Equity, YO! has the ability and ambition to really scale its business on a global basis.
Repositioning YO! from a disruptive UK challenger, we helped inform a new strategy for M&A identifying key competence, capability and geographical opportunities for YO! To evolve from fast casual dining
A new modern brand world built upon the flavours, colours and foods of Japan
With over 100 fast casual dining restaurants, we needed a dual strategy - how to evolve and improve the current portfolio whilst also building and launching new concepts in growth areas
A new vision for space design that adopted authentic Japanese materiality that could hero the food
A newly built menu that sought to bring the awe and wonder of Japanese cuisine beyond sushi to life in a tantalising way
A complete rethink of the customer journey and services
And a new modern brand world built upon the flavours, colours and foods of Japan
The removal of the belt which CEO Richard Hodgson describe as 'probably the biggest thing that's happening to Yo! since it was founded'
A growth driven approach to futureproof the portfolio
Having identified grab and go and premium causal as the key growth market we built new dining concepts that transformed the entire dining experience.
From the YO! Kiosk’s in Britain’s biggest supermarket, to an entirely new grab and perch concept in London and a new premium casual experience that adopted the Japanese ‘Izakia’ concept in Ireland