Walking the walk with Tailster

Visual Identity - Ventures


From a greenfield start, Tailster is now established as the leading dog walking service in the UK with over 200,000 dog owners and vetted carers and over 350 service requests every day.


With over £9 billion spent on pets in the UK each and every year, few would argue that the love between pet owners and pets is something special. Having experienced the flaws of pet walking and sitting services available, the founders of Tailster spotted an opportunity to create a mobile enabled, on demand service to revolutionise pet care in the UK.


Working hand in hand with the CEO and founders of the business, in return for equity in the business, Zag co-created every element of the brand from name to identity, product experience to the go-to-market launch plan. As a key board advisor, Zag has helped to secure significant media partnerships and provided ongoing commercial advice to help grow the business.