Parker

Making writing relevant again

Brand Strategy - Visual Identity - Art Direction - Production - Digital - Packaging

Impact

Without any advertising or marketing spend, the rebrand helped transform the sales performance for Parker, increasing global sales by 27%.

Challenge

In a world dominated by screens and swipes, the power of the pen and the written word has struggled to keep pace. Despite a proud 100 years of heritage, with pen sales declining by year on year, Parker needed to think radically to help turnaround the fortunes of not only its brand but the category as a whole.

Parker Logo

Solution

In seeking to better leverage Parker’s iconic brand assets, we sought to re-establish Parker’s intricate craft and modern British heritage across the whole brand experience. By aligning the entire product portfolio around a single design language we helped to transform the every touchpoint of the brand from packaging, retail environment and a new category leading digital experience.