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Parker
Parker
Increasing global sales by
0
%
Increasing global sales by
27
%
In a world dominated by screens and swipes, the power of the hand-written word has struggled to keep pace. Despite a proud heritage and with pen sales declining year on year, Parker needed to think radically to help turnaround the fortunes of not only its brand but the category as a whole.
Re-establish Parker’s intricate craft and modern heritage.
300% increase in sales in key high profile stores, pre-advertising
LEVERAGING A MODERN BRITISH ICON
In seeking to better leverage Parker’s iconic brand assets, we sought to re-establish Parker’s intricate craft and modern British heritage across the whole brand experience. By aligning the entire product portfolio around a single design language we helped to transform every touchpoint of the brand from packaging, retail environment and a new category leading digital experience.
Transforming their retail spaces for a luxury experience
FROM RETAIL TO ONLINE
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