Facebook

Changing the way the world works

Brand Strategy - Naming - Product Development

Impact

The launch increased inbound enquiries from 200 to a high of 10,000 a day and led to Starbucks, Save The Children & Booking.com signing up as new clients

Challenge

When it comes to growth it doesn’t get much better than Facebook. With over 1.8b users already on its platform, many could argue that growth is no longer achievable, but not Facebook. Having identified enterprise as an opportunity for growth, Facebook looked to us to help them find a way in.

Solution

By entering this space, Facebook weren’t only looking for a gap in an already crowded market, they also needed a way of building credibility with the c-suite. From speaking to CEOs and CIOs across the world, we identified culture change as the key concern in their business – an area that Facebook could credibly own. In creating the brand proposition around the idea of ‘Together Changes Everything’ we developed a story, product roadmap and launch plan built around the amazing things that can happen on Workplace.